Campaign to Measure Everything

Earthpill has launched a campaign to measure every electrical item in the world.

According to Colin Bennett, one of Earthpill's founders "It's a big job but we think that the community nature of Earthpill means that it's possible. The alternative is to keep on wasting the electricity that we are using up the world's resources to create".

Steven Chu, a physicist and Nobel Laureate has just been appointed as the new US Secretary of Energy and we think that this signals a change in attitudes to energy consumption and waste. Mr Chu recently commented "Energy efficiency is not just low-hanging fruity; it is the fruit that is lying on the ground". Earthpill does the job of picking up the windfalls.

The Measure Everything campaign will be promoted through press and schools' organisations. If you would like to get involved please email us at