Earthpill is mentioned in an article in the IET magazine by Keri Allan.
"To get more precise numbers, a company called Earthpill created a website that allows people to measure the consumption of their domestic appliances with an energy monitor and put their readings into a free online database. By sharing results, people can see where they are wasting electricity without the need to measure every appliance themselves.
"With companies such as Earthpill appearing, it's clear to see that the issue of energy efficiency is becoming more resonant with the public. This can only be positive news."
Full article: http://kn.theiet.org/magazine/issues/0908/war-on-waste-0908.cfm